It’s life, it’s movement, it’s joy, it’s optimism, it’s sport, it’s fair play,” said José Luis Duran, chief executive officer of LACOSTE.
More than a tagline, more than a campaign, the new LACOSTE film to support the “Life is a Beautiful Sport” campaign directed by Seb Edwards recently launched to the public during the Winter Olympics Opening Ceremony in France, then globally broadcasted from March 2014 onwards. The video depicts a man about to risk it all to win the game of his life. It will take confidence and courage to make the leap, beautifully. The film features “You & Me,” a song by Disclosure featuring Eliza Doolittle remixed by Flume and co-stars Paul Hamy and Anna Brewster. The LACOSTE “Life is a Beautiful Sport” is accompanied by visuals and posters are by Jacob Sutton featuring models Kati Nescher and Roch Barbot towering over urban landscapes wearing the new LACOSTE Spring 2014 collection. They poetically portray men and women evolving with elegance above the city and life tribulations.